The Sorkhab packaging stands out for its use of wood, which reflects the vegan and animal cruelty-free nature of the brow soaps it contains. The smooth outlines of the package catch the buyer's attention, further enhancing the product's appeal.
What sets Sorkhab apart is its commitment to sustainability. The entire package is crafted from wasted hardwoods sourced from the furniture industry. By repurposing these materials, Sorkhab reduces waste and promotes a circular economy.
With dimensions of 10.5 cm in width, 5 cm in depth, and 3.5 cm in height, the Sorkhab packaging is compact and convenient for everyday use. Its design ensures that the brow soaps are securely stored and easily accessible when needed.
The interaction with the Sorkhab packaging is designed to engage users on multiple levels. First, the unique outlines of the product catch their attention, showcasing its streamlined and innovative design. Second, the natural texture of the wood provides a tactile experience, connecting users with nature. Finally, the lid is equipped with three magnets for easy opening and closure, ensuring a seamless user experience.
Parham Elahi Doust, the designer behind Sorkhab, conducted extensive research to align the packaging design with the growing demand for eco-friendly materials. By combining cruelty-free and natural cosmetic products with sustainable packaging, Sorkhab offers a holistic solution for conscious consumers.
Developing the Sorkhab packaging came with its fair share of challenges. Choosing wood as the primary material required careful consideration to ensure it accurately represented the vegan and animal cruelty-free nature of the product. Additionally, finding a production method that balanced quality and affordability was a crucial aspect of the design process.
The Sorkhab packaging was developed in Tehran, Iran, during the first quarter of 2020. Its unique design and commitment to sustainability have earned it recognition in the form of the Iron A' Design Award in 2022. This prestigious award acknowledges Sorkhab as a well-designed, practical, and innovative creation that meets professional and industrial requirements.
Sorkhab's innovative wooden packaging not only complements the eco-friendly nature of the brow soaps it contains but also showcases the possibilities of sustainable design. By repurposing wasted hardwoods and incorporating thoughtful details, Sorkhab sets a new standard for packaging in the cosmetic industry.
Project Designers: Parham Elahi Doust
Image Credits: Elect Studio
and Amin Najafi
Project Team Members: Parham Elahi Doust
Project Name: Sorkhab
Project Client: Parham Elahi Doust